Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo! One uses the Schema.org vocabulary along with the Microdata, RDFa, or JSON-LD formats to add information to Web content. This guide will help the user get up to speed with Microdata and Schema.org to start adding markup to web pages. Although this guide focuses on Microdata, most examples on the Schema.org site show examples in RDFa and JSON-LD too. The basic ideas (types, properties etc.) introduced here are relevant beyond Microdata – take a look at the examples to see how the details compare.
Keywords: Hypertext Markup Language (HTML), Microdata, Schema.org
Time required: P30M
- Knows HTML5 (2014) as a version of HTML extended with support for complex web and mobile applications.
- Knows HyperText Markup Language, or HTML (1991+), as a language for "marking up" the content and multimedia components of Web pages.
- Knows that Uniform Resource Identifiers, or URIs (1994), include Uniform Resource Locators (URLs, which locate web pages) as well as location-independent identifiers for physical, conceptual, or web r